Ads To Analysis
Things you should know
- Python in general Kaggle Introduction
- Python requests library requests library documentation
- How API request are structured (and what is a JSON object) Thorough Explanation
- How to load and manipulated data in Python (with Pandas) Pands Intro
- API to Pandas dataframe Good Answer on StackOverFlow
- Marketing analysis:
- Prediction - I’m assuming it is mostly time series based? Predict new sign ups? If so, here’s a good overview of time series predictions in python.
- Market Segmentation - good intro to customer segmentation
Getting Data
I think Facebook is easier to start with…
I’ve unfortunately never ran ads on either platform yet, so I’ve never done this. But I’m sure I’ll be doing it in a few months when I’m running ads for my next course.
facebookads is a python package that is an interface between Python and Facebook’s Marketing API.
Documentation on Python SDK (module)
YouTube
Google does things a bit different…they have you use their entire google api which is probably a bit harder…
An Example. Looks like they did set up a database…don’t think that is necessary unless there is TONS of data, which could be the case. If you’re under 2GB of data, and Excel sheet should work fine.